The Dangerous Bundling Error
Many small business owners lump labor, materials, and overhead together as "cost of goods sold" instead of breaking them apart. This makes it impossible to see which sales are profitable and which are barely covering their variable cost.
Example: A service business with $100k revenue thinks it has a 40% gross margin ($40k). But when they separate labor ($50k) from materials ($10k) from overhead allocation ($20k), they discover their actual variable cost per sale is 70%, not 60%. Now they know pricing needs adjustment or volume needs to triple.
Real Impact
Better pricing and product mix decisions